Not too long ago we had a limited quantity of opportunities to shop. We either took a trip into town, shopped from a catalogue or we clipped out a discount and popped it in the post. That was it.
Today however, there is an additional destination for a shop. Today we have the Internet and exactly what a place to shop that is. Despite being the new kid on the block when it comes to actual places to shop, the Internet is rapidly overtaking all other places to shop come up with!
So if we now favour the Internet to satisfy our retail therapy habit, what future does the high street have?
Since the first online transaction fourteen years ago, the tide of sales from the high street to the Internet has been one of the ways, and it’s been gathering pace.
No longer limited by deficiencies in available retail space, online retailers can carry huge inventories that their bricks and mortar counterparts can only just dream of software negozio. Fashion stores in particular, rather that electrical or home ware stores, have cheated this new found freedom and may now offer unlimited fashion ranges and a broader collection of sizes within those ranges. Add to that an electronic fashion adviser, a method selector and online fashion shows, it’s no wonder that the bricks and mortar fashion stores future looks uncertain.
It’s not surprising that high street fashion stores likewise have an online presence, because the alarm bells have now been ringing for some time. A minumum of one well known name in catalogue and home shopping has seen Internet sales overtake it’s traditional catalogue sales in 2010 and has responded accordingly. In monetary terms alone, the return on investment on the Internet far outweighs the return of investment from a published catalogue. The costs of producing a published catalogue are huge, which is unsustainable if the switch to the Internet continues.
With out a crystal ball, it’s fair to say that sooner or later (probably sooner), shopping trips to town and flicking via a catalogue could be more of a workout in nostalgia than necessity.
To combat the swing away fro traditional shopping outlets, it’s hard to see how the high street and the catalogues can compete. You will find just way too many advantages to shopping online.
For the time being at least, high street fashion stores are playing their part in the entire shopping mix and I’d suggest we ought to utilize them or before long we’ll lose them.