As I’ve shared with you before, there are quite a few video sharing platforms offered to us these days. And yet, YouTube still remains the number one site since it’s the biggest community.
YouTube even offers several free and simple to use tools which you can access right on your own YouTube channel. This makes it easy for you really to promote your organization and increase your visibility online.
Listed here is a quick breakdown of 5 tools which should play a vital part in your YouTube marketing strategy:
#1: Video Analytics
YouTube allows you to look at video analytics for the videos on the site and to even download heightened reports that can be imported into Excel YouTube Vanced. You can view data for many date ranges, world views from YouTube Insight, world referrers, and video demographics. It’s easy to determine your viewers’ages, gender, location and to ascertain how popular each of one’s videos are with this specific information. And you know what? It’s free!
Simply go through the little graph button close to the amount of video views on many YouTube videos.
Tags – I love to consider them as keywords – are an essential element of optimizing your video for search engines. Pay close attention to the tags you utilize for each video and ensure your tags are relevant to your content.
An effective way to develop effective tags is to begin a search within YouTube for the topic and see what terms pop up in the drop down box. Those terms which are popping up are ones that you know already are being searched within YouTube, so they’re great to use as tags as well.
Bring it a step further and select a couple of videos which are high in the rankings for the tags you want to use and see what additional tags they’re using. If these keywords work for the topic also, use them!
Using keywords in your title can also be VERY important for SEO purposes. Use those keywords in your title which you KNOW you audience is looking for.
#3: The Share Button
It could sound too simple, however, ALWAYS tell your viewers to click the share button and share your videos. YouTube allows viewers to talk about videos via embedding, tweeting, sharing on Facebook, or simply just e-mailing the video link. Gmail users can also play YouTube videos right inside their e-mail. The Google Plus link allows you to watch videos with friends by using the hangout feature as well.
Although each one of these feature are immediately close to your video, you STILL have to encourage viewers to accomplish the sharing. They’re distracted and likely won’t consider doing it themselves.
#4: Upload a Transcript of one’s Video to YouTube
This really is where you stand planning to be so happy you wrote a script!
You may already know, the audio portion of one’s video cannot currently be indexed by Google or YouTube for SEO purposes. The technology simply doesn’t exist right now. I really do however recognize that that technology is being developed even while we speak.
Meanwhile, listed here is a nifty trick you need to use to boost your visibility.
You can upload a transcript along along with your YouTube video. Google and YouTube will index everything within your transcript so make certain it’s keyword rich.
#5: YouTube’s Promoted Videos
Google, one of many top online advertising platforms, has integrated its marketing platform with YouTube as well. Well, they own YouTube, so duh!
YouTube’s Promoted Videos feature helps you attract customers, viewers and subscribers to your organization, organization, or video channel by displaying your video ad against relevant search results and related video content on YouTube.
This is a great way to catch the attention of potential customers who might be thinking about your service or product. You’ll be most reliable if you use attention-grabbing titles on your own videos to attract the interest of potential customers.
YouTube alone can greatly influence the success of one’s social networking marketing campaign; however additionally it works well with Facebook and Twitter. With the numerous great tools offered, in the event that you aren’t using YouTube included in your marketing, you’re missing an amazing way to attract new customers.
Lynn Ruby helps entrepreneurs understand internet marketing using plain-old, ordinary everyday language and helps them DO internet marketing with integrity and effectiveness to allow them to say “Yes – my internet marketing makes me money AND I feel great about this!”Read More