1. As you begin to consider getting an internet site, consider these exact things:
· Goals – What exactly do you want to communicate to your visitors or to complete? What outcome could make you feel that your site is a success?
· Audience – Using what exact sets of people are you attempting to communicate?
· Content – What types of material could your internet site provide that will both attract your audience and meet your goals?
· Resources – Just how much time and money would you dedicate initially and as time passes to create and maintain your internet site?
A web page is an internet site is a website site. However, the type of site that’s built for you personally may have a particular purpose. Defining the type of site determines the features it has. If you will want site that lets visitors learn about your products and services, your company generally speaking, that is considered to be always a’brochure site ‘. If your purpose is to offer products and services online, 메이저사이트 you may have an e-commerce site. Perhaps you need the website to produce leads and capture the contact information of people who are enthusiastic about your products or services. If that’s the case, what you would like is a landing page, also referred to as a lead capture or splash page. And, it is perfectly acceptable to want all or a mix of any these features. In fact, most sites serve a mix of purpose.
2. The fundamental aspects of an operational website are:
· The domain name (i.e., www. your company name dot com)
· The actual construction of the page(s) which can be then published on the Internet
· Internet search engine submission
Make certain that whoever you engage to build/design your website can provide all the above and it’s written in the contract.
You should choose your domain name. Schedule an occasion together with your consultant to either be on the phone together or at the exact same location once you go online to ascertain your domain name with the registrar (i.e., GoDaddy.com, NameCheap.com). **See the notes below regarding domain ownership.**
You intend to have a dot com domain name unless you will find immensely overriding reasons never to get one ending in dot com. People don’t think about website addresses ending in dot net. All the search engines default to dot com. Before you choose to obtain a domain name that doesn’t end “.com” (probably because it’s taken), type the dot com name in the browser, to attend the site. See what the website is. Oftentimes the name is just’parked’and it could be for sale. That is clearly a whole other topic to go over so I won’t go into it here. If that’s the case, though, contact me or another consultant to find out your options for possibly purchasing it. Also, you may not wish to have any dashes (hyphens) in the domain name.
Hosting can be something of a mystery to the uninitiated. Consider it like this… You have a vehicle, but it has to truly have a steady method of getting fuel to go places. Hosting is the fuel for the domain. You spend a hosting company to help keep your internet site visible on the Internet. Hosting companies charge monthly fees which are generally discounted when paid annually.
Whoever builds your internet site should submit it to the three main search engines, Google, Yahoo and MSN/Bing as part of the deal. They handle about 95% of all searches. Google alone garners 65% of all search activity.
Side note: You will find services which advertise that they’ll submit your internet site to a gazillion search engines for “a few hundred dollars “.Don’t bite. Submitting a niche site to the Big 3 requires a few minutes. If you aren’t currently dealing with a consultant and wish to accomplish it yourself, call me (888-494-8445) and I’ll walk you through it.
3. Other facets of having an operating website are:
· SEO – search engine optimization
· A shopping cart, or another method of collecting payment, if you’re selling something online
· email configuration
It’s common for individuals to own an internet site built, and then find that it doesn’t do anything. They believe it’s broken. Building it and getting hired on the Internet is one part. Having the search engines to get it so people can visit is another part. Often the person who builds the website doesn’t do any optimization. Sometimes they can (meaning they understand how to), however it is recognized as another’competency’or’deliverable ‘. Quite simply, SEO costs extra. And it should. Internet search engine optimization is a highly specialized field. The people who do SEO well often specialize in doing only SEO. It is intense work, procedures for effectiveness can transform rapidly; which means practitioners must keep themselves educated, which takes time and money.
That said, basic search engine optimization must be done for all sites. And it doesn’t take a PhD to accomplish it. If your online designer/builder doesn’t understand how to get this done, or doesn’t wish to accomplish it, you may need to get someone who does. The designer/builder probably has someone they can refer you to. Be sure to have SEO addressed when you yourself have your internet site built, otherwise “they’ll not come “.
Notes about domain ownership I’m no attorney so be advised that everything stated listed here is my understanding, not legal advise. If you need/want legal advice, contact an attorney.
Technically, domains aren’t owned. They are’leased ‘. Whenever you see that a domain is available, it is technically the’lease’that’s being transferred, not ownership. There is no-one to own a domain. Maybe the government can, I don’t know.
Here’s that which you absolutely must know and pay attention to: Your domain name must be registered in your personal name or your company’name. Period. It is common practice for consultants/web designers to join up your internet site through their own account and start work after you have entered into an agreement with them. In nearly all cases, this was done to expedite the procedure, to not deceive or make the most of you.
Require a printout from WhoIs which shows the name and contact information of the registered owner, the website administrator and the technical advisor. If you may not appear whilst the registered owner, ask the consultant to transfer the domain, free, to you. There is usually no cost from the registrar (GoDaddy, NameCheap etc.) to get this done transfer. Transferring the name is a simple procedure. Carrying it out NOW will prevent plenty of headaches and legal hassles down the road. When they say the transfer is done, get written verification for the records.
Enter your domain name at the top of the page where it says “begin a domain search “.Once the page pops up showing that domain is taken, click onto the “click here for info” link that appears right after the domain name. You may want to enter a verification code (uniquely generated each time the page appears), then submit. The data that appears with this final page is the name and contact information for the registered owner of the site. If you’re not on it, that you don’t own it.
Along with the most obvious ownership issues, you will find other reasons to truly have the domain in your name. You intend to be notified once the renewal comes due (this date will appear on the WhoIs info); if the domain name is not renewed, it becomes available and can be available to people in 30-60 days following the renewal date. The domain you’ve spent time and energy integrating into your company is going to be purchased by another person and it is going to be gone forever. The site can be’high jacked'(redirected and absorbed by someone else) or it could simply disappear. Most of these scenarios can, and have, happened. If you’re not who owns record, you legally haven’t any rights.
If you curently have an internet site on the Internet, and find it is not registered in your name, contact the person who established the domain right away. Ask that it be utilized in you and that documentation be provided to verify the transaction. The consultant might want to charge for his/her time, but may be ready to accept negotiation with this point.
Unfortunately, many people find themselves in the career of experiencing an internet site up and running and their relationship with the consultant is becoming significantly less than optimum, or worse, nonexistent. In this instance, contact the registrar (GoDaddy, Network Solutions, etc.) and request their protocol. It is my understanding that circumstances may exist wherein ownership may be transferred.